I first met Marissa Oskarsen at the PCB East show in early spring 2009 outside of Boston.  Just as I am unique within the industry due to my age, so too is she unique considering how few women work within the field of printed circuit board sales.  We have kept in touch since, and she was one of the first people to whom I pitched the idea of an industry blog.  We have talked a few times about ways that she can contribute to this project, and we have finally …

This is an article designed to be a guide for how to maximize your time at a trade show.  Read the Introductory article here. Since IMS 2009 (International Microwave Symposium) is the next significant conference I will be a part of, it will be the example used throughout these short articles.
For the attendee, there are three distinct aspects of the Symposium that ought to be taken advantage of.  The first is Networking, the second Vendor Qualification, and the third Education.   This first short installment is designed to give you some …

This coming June 7-12 is the International Microwave symposium and Radio & Wireless Symposium in Boston.  A large number of exhibitors will be present and it promises to be a great chance to interact with hundreds of vendors and professionals.  It is likely that I will attend and the hope is to take advantage of the Symposium in the fullest.  In response to my reflection on PCB East, Don Lafferty made a few excellent points concerning the history of trade shows within this industry and the failure of many to …

Windows up and Radio off, I made my way towards Waltham, MA this past Wednesday morning.  Silently I attempted to prepare myself for my first trade show.  This was my first opportunity to represent my company face-to-face with potential and current customers.  Having never been to a show, I was unsure what to expect.  Although anxious, there was no fear – just uninformed anticipation for a long day ahead.
It was instantly clear that although competitive, most vendors shared a sense of camaraderie, and were open to talking with me and …

Just as a boy becomes a man when he picks up his first BB Gun, so too have I entered the EMS Industry with the arrival of my first trade magazine addressed to my name.  Of course, I live by the motto of “go big or go home” and so it was only fitting that two would arrive, and that they would be the extent of today’s mail.
A little over a  month ago I applied for membership with IEEE and joined a variety of societies pertaining to my line of …

Working in a business development role means that I spend a lot of time working my way into various communities and developing mutual beneficial relationships with potential customers and affiliates. One of the tools I use is LinkedIn – “facebook for professionals” is how I often describe it to those who have yet to hear of it. I find the ability to search for professionals worldwide very beneficial, although I spend a lot of time filtering out irrelevant content and have a fairly low reply rate to my personal messages that I send to fellow group members. Industry groups are a fantastic tool for any professional, but some are better that others. Below I outline a few groups that I am a member of that pertain to the industry.

PCB East Website

LinkedIn Group
Do you, or any of your co-workers, plan on attending the PCB East 2009 Conference in Waltham-Boston, MA? If you do, you should join the LinkedIn group “PCB East Pre-Event Networking”. There you can begin to network with potential suppliers, customers, and colleagues. Why wait until that week to begin your research and to develop your relationships? Start now and ensure that your time there is spent efficiently. Feel free to discuss dinner options, happy hours, local events, and any other networking opportunities …