It is very easy to overlook how important the Printed Circuit Board industry is, both domestically and worldwide.  Many designers, fabricators, and assembly shops have voiced their desires for greater recognition, and the IPC is even lobbying on Capitol Hill for increased federal notice and support.  And yet, I truly believe the greater danger is that WE (the designers, fabricators, and assemblers) might forget how important our role is.  Even more specifically, I want to challenge us as an industry to step back and remember who our real customers are… …

A few weeks ago Morgan and I were doing a client visit, and had set up a table in the cafeteria of a large customer during lunchtime. It was a great opportunity for those who we currently work with to come and say hi, and also for co-workers to have an opportunity to learn about our services. We had a great time, and there was a lot of interest and great dialogue for the three hours we were there.
There was a particular moment, however, which really encouraged me …

BANNOCKBURN, Ill., USA, February 4, 2010 — Complacency with having survived the trials of 2009 is a naïve posture that, in 2010, will lead to continued struggles warns Walt Custer. The noted industry analyst and president of Custer Consulting Group will join IPC Director of Market Research Sharon Starr for the “Global Business Outlook: Where Do We Go Next?” keynote session at IPC APEX EXPO on Wednesday, April 7 in Las Vegas.
“If a company hasn’t been planning for the recovery,” Custer says, “it has considerable catching up to …

Two weeks from now, in the heart of the Silicon Valley, many of the top design firms and printed circuit board professionals will be attending DesignCon 2010.  Held at the Santa Clara Convention Center from February 1st-4th, this show promises to be a very valuable event for many.  Already the line-up of exhibitors is impressive, with exhibitors ranging from small consulting firms such as The Bogatin Group, to large, multi-national companies like Tyco Electronics.   See the full list here.
I have spoken with several individuals in the last few weeks …

It has been interesting to read both the 2009 “end of the year recaps” and the 2010 predictions for the printed circuit board (PCB) industry as we have drawn close to the New Year.  Most have been quite comprehensive and informative, yet I hope to add value by also providing some impressions, critiques and praises.  Many refer to me as the fresh, young kid… and so it is my hope that I can provide a unique and valuable perspective.
The year 2009 has been an intense crash-course and immersion into the …

Within one of the presentations last week at the IPC Technology Interchange in Washington D.C., the question was raised of whether printed circuit board technology will reach a plateau or whether it will continue to keep pace with the technological demands and innovations to come.  Restated, the question could be:  as trace widths get smaller, nanotechnology improves, and demand for greater performance continues to increase – when/where/will PCB technology hit a plateau?
This is a complex question with a large number of factors.  One focus of the discussion could be on …

Do you think you have what it takes to make a mark in the field of Printed Circuit Board (PCB) design?  For the engineering minded and artistically oriented, PCB design is a fascinating field where you can achieve both financial success and fulfillment in doing something that you love.  Whether you’re just dipping your toes for the first time, or you are a seasoned veteran; I hope to provide some insight and encouragement.  A few accomplished men were gracious enough to speak with me and share their thoughts, stories, and …

Last week I had the valuable opportunity to speak at the PCB Atlanta show put on by UP Media in Alpharetta, GA.  The show is designed to serve professionals within the PCB industry by offering technical seminars for further education and by allowing pertinent companies to exhibit in a table-top format.  The show went very well, and I will be writing more about my experience there in the coming few days.
Below is the media portion of my presentation.  It gives a very general outline of the topics I covered and …

by Liam Morris
I have been blessed with the opportunity to speak during the afternoon sessions at PCB Atlanta on October 22.  UP Media has always been very kind to us and have now provided me with this opportunity.
The seminar I will be teaching will be on the topic of marketing yourself using the social media and online tools that are currently available online.  Below is the abstract I submitted when I approached them with the idea.
Are you trying to find a way to stand out among the crowd?  The field …

We at HotPCB would like to invite a few individuals/organizations to contribute to HotPCB.com.  This blog seeks to serve individuals in the Printed Circuit Board design, fabrication and assembly industries. It is meant to be a place where interested readers can find articles that pertain to them, although the articles are not always technical in nature.
The more authors we have, the more dynamic and informative the site will be.  I hope that over time we will have about 15 independent contributors who are able to provide a short 250-500 word …