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Designers' Bios »

[16 Jul 2009 | No Comment | ]
Speaking to Royalty through your Truck’s Radio – Eric Austin – EE Extraordinaire

I had the opportunity to sit down with Eric Austin, an Electrical Engineer with Skyworks Solutions, Inc this past week.  He is an avid photographer, cyclist, musician  and HAM Radio enthusiast.  We had a great time, and I would love to take a minute or so to tell you a little more about him.  This is the story behind Eric’s Resume.
Eric grew up in Swampscott, MA – 25 minutes or so north of Boston.  As a boy scout he became fascinated with Ham Radios, went on to get licensed, and …

Industry Dev., Off Topic »

[23 Jun 2009 | 7 Comments | ]
They Say Sex Sells, but Would it Sell Circuit Boards?

It’s no secret that advertisers have been bombarding the public with provocative ads for years in an attempt to grab the consumer’s attention for just a moment more.  Ford, Proctor and Gamble, Axe, GoDaddy, etc; they have all run campaigns that have pushed the limits, and in most cases, been exceedingly successful.
But would Sex Appeal increase Circuit Board sales??  There are a variety of angles (or curves) that you have to consider.  I welcome you to join the debate in the comments section of this article.  We’re very interested in …

Consumer Applications »

[16 Mar 2009 | No Comment | ]

It is amazing how flexible circuits allow intricate and complex electronics continue to decrease in size.  As flex and rigid-flex are developed, unique applications will continue to arise.  This picture really makes you wonder how complex in the inner workings of our most common, taken for granted, electronics are.