I am so excited to see how many people have joined various groups in the last year! Last April I compiled a list of the best LinkedIn groups for printed circuit board professionals and enthusiasts.  Many changes have occurred since then, with the addition of new groups and the demise of others.  Below is my take on the best groups for 2010.  I also want to point out a few groups I find to be great concepts, but which have yet to find the type of traffic necessary to sustain …

A little before 9am this morning, I had a great conversation with a PCB Designer in Ireland while also talking to a designer in Georgia.  No, I wasn’t in Ireland or Georgia, and no it wasn’t over the phone.  Instead we typed back and forth in a private chat, courtesy UP Media’s Virtual PCB show currently underway. Virtual Trade Shows are rising in popularity and I fully expect to see them more often in the future.  But as with anything, there are benefits and drawbacks depending on your role and …

It has been interesting to read both the 2009 “end of the year recaps” and the 2010 predictions for the printed circuit board (PCB) industry as we have drawn close to the New Year.  Most have been quite comprehensive and informative, yet I hope to add value by also providing some impressions, critiques and praises.  Many refer to me as the fresh, young kid… and so it is my hope that I can provide a unique and valuable perspective.
The year 2009 has been an intense crash-course and immersion into the …

Last week I had the valuable opportunity to speak at the PCB Atlanta show put on by UP Media in Alpharetta, GA.  The show is designed to serve professionals within the PCB industry by offering technical seminars for further education and by allowing pertinent companies to exhibit in a table-top format.  The show went very well, and I will be writing more about my experience there in the coming few days.
Below is the media portion of my presentation.  It gives a very general outline of the topics I covered and …

by Liam Morris
I have been blessed with the opportunity to speak during the afternoon sessions at PCB Atlanta on October 22.  UP Media has always been very kind to us and have now provided me with this opportunity.
The seminar I will be teaching will be on the topic of marketing yourself using the social media and online tools that are currently available online.  Below is the abstract I submitted when I approached them with the idea.
Are you trying to find a way to stand out among the crowd?  The field …

I first met Marissa Oskarsen at the PCB East show in early spring 2009 outside of Boston.  Just as I am unique within the industry due to my age, so too is she unique considering how few women work within the field of printed circuit board sales.  We have kept in touch since, and she was one of the first people to whom I pitched the idea of an industry blog.  We have talked a few times about ways that she can contribute to this project, and we have finally …

When a Tweeter becomes a Twiddler
Effectively Managing the Time Spent on your Social Media Marketing Campaign
We have all experienced that moment where we open our email again even though we just minimized it and there was nothing new.  Or we have refreshed our facebook/twitter to see if anything new has popped up.  Or we’ve closed a browser and out of habit opened it up again even though there is no need.  Or you end up staring aimlessly at your monitor wondering “what can I do?”
You have become a twiddler – …

It’s no secret that advertisers have been bombarding the public with provocative ads for years in an attempt to grab the consumer’s attention for just a moment more.  Ford, Proctor and Gamble, Axe, GoDaddy, etc; they have all run campaigns that have pushed the limits, and in most cases, been exceedingly successful.
But would Sex Appeal increase Circuit Board sales??  There are a variety of angles (or curves) that you have to consider.  I welcome you to join the debate in the comments section of this article.  We’re very interested in …

HotPCB is being represented at the Cirexx Booth (2246) at IMS 2009.  Be sure to stop by!  We would love to meet with you and explore content creation partnerships, meet designers who wish to be featured, and learn more about what’s going on in the industry.
Liam’s Cell: (413) 824-1987
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Today is an exciting day for HotPCB.com!  Today marks the first significant promotion of HotPCB.  We were fortunate enough to be contacted by Andy Shaughnessy, Editor of PCB Design 007, and asked to be a guest on the Shaughnessy Report, a weekly audio interview he conducts.   It was a great experience working with Andy, and you can find all of his interviews here. The title of the HotPCB interview is “Grad Brings Fresh Viewpoint to Industry”.  Be sure to check it out!